Enhancing Your Brand
Posted on November 30, 2020
Whether we like to admit it or not, we’re all influenced by brands and can often identify many products through brand recognition. Branding your company goes beyond designing a logo, it encompasses your mission, vision, and client experience with your products and services. Having a strong brand can help set your agency apart from your competitors. Consider the following tips when enhancing your agency’s brand:
Everyone loves getting something free they can use like hats , koozies, pens, and waterbottles. The more often someone sees your logo, your chances of being remembered when its time for a purchasing decision are increased dramatically. Consider investing some money in pens with your agency’s name and website on them and leave them around town.
In general, people don’t like a lot of change, so the biggest key to good branding is consistency. Between consistent service, to colors used in your logo and marketing pieces, to the message and clarity in your writing, giving your clients a consistent experience is a vital part to maintaining and growing your business through referrals.
Most people research online what other clients say about the company and products before they make a purchase. Don’t be afraid to ask your current clients to rate your business on Facebook or Yelp! Poor reviews are a good opportunity to fix any issues or miscommunication for current and future clients. Broaden your online presence through Facebook, LinkedIn, and consider YouTube, Twitter, and other forms of social media. While they’re free to utilize, they do cost to advertise and managing your social media platforms will cost you time.
Know & Share Your “Why”
Sharing your story and journey into insurance helps potential customers connect on a more personal level. People are more likely to trust you to help them with their purchasing decisions if they can learn more about you, why you do what you do, and what you can do for them.