Posted on November 30, 2020
Driving new business to grow your revenue and maintain your book can sometimes be daunting to new and experienced insurance producers alike. Many agencies are faced with the challenges of limited talent and staff to maintain the policies they have, nevermind the cost of new technologies to provide faster and improved service or the time and expertise to compete for new business.
Consider the following tips and tricks to gain new leads:
You don’t have to spend a lot of money to reel in new customers. Online advertising works within your budget to reach your target demographic, and provides real-time data analytics so you can know how successful you were or if you need to make modifications to your strategy. If you don’t have the time or knowledge to manage this, consider a third-party vendor such as your local newspaper or a marketing firm to manage your ad campaigns.
Your agency website is your virtual storefront. Chances are any prospects will look at your website before stopping by your office. Keep your site up-to-date, make the content easy to read and simple, and make it mobile-friendly. Consider using a simple form your visitors can complete to begin the quoting process and to gather basic information for a follow-up call, email, or visit.
Let new business come to you through your existing clients! The most important piece of your marketing toolkit is word-of-mouth referrals.
Second to Google, people search for businesses on social websites, such as Yelp, LinkedIn, and Facebook, to see what they offer and to vet the business for quality. Don’t be afraid to ask your current clients to rate your business! Poor ratings give you opportunity to fix any issues or miscommunication for current and future clients.